Joseph G. Pia

Joseph G. Pia

Joe is a founding partner of this remarkably innovative firm. Joe proudly touts the firm’s exponential growth as a reflection of its partners’ deep experience; team mentality; and solid, yet highly flexible, legal strategies.
Salt Lake City, UT 801-350-9000 Direct vCard

Joseph G. Pia is a founding partner of Pia Anderson Moss Hoyt. He has extensive experience in intellectual property and entertainment law matters, including patents, trademarks, trade dress, trade secrets, copyrights, contracts, unfair business practices, partnership disputes, and related complex litigation matters. His peers have rated him a Legal Elite and he has received the designation of Super Lawyer. Joe’s thoughts on the firm were highlighted in Attorney at Law Magazine.


Intellectual Property Litigation
Joe has substantial experience in the technology sectors of medical devices, integrated circuits, computer hardware, online platforms and content streaming, gaming, fitness and exercise equipment, vehicle tracking, automated watering, diesel filters, coal and clean energy, and printing, among others.  Joe represents both plaintiffs and defendants and his team works under hourly, hybrid, and contingency fee arrangements.

Entertainment Law
Joe has structured a multitude of film, television, and music deals, including in production and distribution.  His experience includes the world-wide licensing and distribution more than 3000 hours of media content. Joe has represented production and distribution companies, producers, directors, writers, and musicians. He has worked in national and international film finance, including equity, debt, tax credits, bridge, and gap.

Representative Experience


Intellectual Property Litigation


  • Litigated and favorably settled suits against companies such as Fitcorp USA, Inc., Lifecore Fitness, Kettler USA
  • Litigated and favorably settled suits against companies such as Entra Health Systems, Petsmart, Bosch, Alere, Filter Service & Testing Corp., Tunstall Healthcare
  • Litigated and favorably settled suits against companies such as Honeywell, Phillips, Cardiocom/Medtronic, and Click4Care
  • Litigated and favorably settled suits against GenerationOne, Kable Media Services, The News Group, Bauer Media, and Better Sourcing Worldwide
  • Favorably settled suits against TV Guide, Torny International, Anthem Publishing, Linux New Media, and Imagine Publishing
  • Litigated and favorably settled suits against Future US, Bohning 


Entertainment Law


  • U.F.O. - Alien Uprising - (Jean Claude Van Damme, Bianca Bree) (E.P.) 
  • Age of the Dragons - (Danny Glover, Vinnie Jones)(Business & Legal, E.P.)
  • My Girlfriend's Boyfriend - (Alyssa Milano, Chris Gorham) (Business & Legal, E.P.) 
  • Blank Slate - TNT pilot (Business & Legal Utah, Co-producer) (Producer Dean Devlin) 
  • Gentleman Broncos - Feature Film (Business & Legal Utah) (Director Jared Hess) 
  • Amazing Racer - Feature Film (Business & Legal) 
  • House of Fears - Feature Film (Business & Legal, Producer's Rep)
  • The Killers - "Human" Music Video (Business & Legal, Producer) 
  • Heber Holiday - Feature Film (Business & Legal) 
  • Le Afi Ua Mu - PBS Documentary (Producer narrative portion) 
  • Ancestors II - 13 Part PBS Series (Associate Producer) 
  • The Call of Story - PBS Special (Associate Producer) 
  • "Helen Foster Snow: My China Years" - PBS Documentary (Production Manager) (KBYU) 
  • "Divination: The Mystic Tradition" - KBYU Ethnographic Documentary Film (Producer)
  • "The Vision for a Cure" - Promotional Film for Cancer Research (Producer)


+ View All Representative Experience

Published Works and Presentations

  • Speaker (with the Hon. Attorney General of Vermont): Intellectual Property Issues and Patent Trolls – Conference of Western Attorneys General
  • Panelist: Are the Bridges to Commerce Safer? A Panel Discussion of Federal and State Anti-Troll Measures
  • Presenter: Patent Infringement Amendments – Utah Legislative Session HB117
  • Contributing Author: Intellectual Property Damages (Supplement)
  • Key Note Speaker Corporate Alliance: Negotiation - Creating Objective and Subjective Value
  • Presenter NowCFO: Negotiation Distributive and Integrative Bargaining
  • Author: Distinguishing Publishing from Producing in the Music Industry,
  • Author: Film Tax Incentives,
+ View All Published Works and Presentations

Professional Admissions, Associations, and Honors

State Bar of Utah

State Bar of Texas

Federal Circuit

Federal District of California

Federal District of Delaware

Federal District of New York

Federal District of Tennessee

Federal District of Texas

Federal District of Washington

Federal District of Utah

2016 Legal Elite

2015 Top 5% America's Most Honored Professionals

2014 Top 5% America's Most Honored Professionals

2014 Legal Elite: The State's Top Lawyers As Voted by Their Peers

2014 Intellectual Property Law Top Attorneys: The Mountain States Outstanding Young Lawyers

2013 Utah's Top Lawyers Intellectual Property Law

2010-12 Top Lawyers Named by Their Peers Utah Business


J. Reuben Clark School of Law, Brigham Young University / J.D.

Moot Court Board and Regional Traveling Team

Brigham Young University / B.A. (Major Philosophy, Pre-Med Chemistry emphasis, Minor Film & Media Studies)

Harvard Negotiation Masters Class

Harvard Mediating Disputes Course