Joseph G. Pia

Joseph G. Pia

Joe is a founding partner of this remarkably innovative firm. Joe proudly touts the firm’s exponential growth as a reflection of its partners’ deep experience; team mentality; and solid, yet highly flexible, legal strategies.
Salt Lake City, UT 801-350-9000 Direct vCard

Joe is lead counsel on complex cases in the areas of intellectual property, entertainment law, and commercial litigation – aggressively representing both plaintiffs and defendants.


Among other successes, Joe is known for prevailing in a $60 million securities case that he litigated all the way through to the Utah Supreme Court. His peers have rated him a Legal Elite and Super Lawyer, and among the top 5% of America’s Most Honored Professionals.


Joe’s lean and flexible approach is a direct answer to what clients loathe most: costly, outdated, bulky law firm practice. His perspective is that the client’s goal is the only one that matters.


Joe’s thoughts on the firm were recently highlighted in "Attorney at Law Magazine."

Representative Experience


  • Negotiated hundreds of intellectual property licenses in the areas of patent, trademark, and film and television
  • Litigated and favorably settled suits against companies such as Fitcorp USA, Inc., Lifecore Fitness, Kettler USA (2016) (Intellectual Property Litigation)
  • Litigated and favorably settled suits against companies such as Entra Health Systems, Petsmart, Bosch, Alere, Filter Service & Testing Corp., Tunstall Healthcare (2015) (Intellectual Property Litigation)
  • Litigated and favorably settled suits against companies such as Honeywell, Phillips, Cardiocom/Medtronic, and Click4Care in 2014 (Intellectual Property Litigation)
  • Litigated and favorably settled suits against GenerationOne, Kable Media Services, The News Group, Bauer Media, and Better Sourcing Worldwide in 2013 (Intellectual Property Litigation)
  • Favorably settled suits against TV Guide, Torny International, Anthem Publishing, Linux New Media, and Imagine Publishing in 2012 (Intellectual Property Litigation)
  • Litigated and favorably settled suits against Future US, Bohning (Intellectual Property Litigation)
  • U.F.O. - Alien Uprising - (Jean Claude Van Damme, Bianca Bree)(E.P.) (Entertainment Law & Background)
  • Age of the Dragons - (Danny Glover, Vinnie Jones)(Business & Legal, E.P.) (Entertainment Law & Background)
  • My Girlfriend's Boyfriend - (Alyssa Milano, Chris Gorham)(Business & Legal, E.P.) (Entertainment Law & Background)
  • Blank Slate - TNT pilot (Business & Legal, Co-producer)(Producer Dean Devlin) (Entertainment Law & Background)
  • Gentleman Broncos - Feature Film (Business & Legal)(Director Jared Hess) (Entertainment Law & Background)
  • Amazing Racer - Feature Film (Business & Legal) (Entertainment Law & Background)
  • House of Fears - Feature Film (Business & Legal, Producer's Rep) (Entertainment Law & Background)
  • Heber Holiday - Feature Film (Business & Legal) (Entertainment Law & Background)
  • Le Afi Ua Mu - PBS Documentary (Producer narrative portion) (Entertainment Law & Background)
  • Ancestors II - 13 Part PBS Series (Associate Producer) (Entertainment Law & Background)
  • The Call of Story - PBS Special (Associate Producer) (Entertainment Law & Background)
  • The Killers - "Human" Music Video (Business & Legal, Producer) (Entertainment Law & Background)
  • "Helen Foster Snow: My China Years" - PBS Documentary (Production Manager) (KBYU) (Entertainment Law & Background)
  • "Divination: The Mystic Tradition" - KBYU Ethnographic Documentary Film (Producer) (BYU) (Entertainment Law & Background)
  • "The Vision for a Cure" - Promotional Film for Cancer Research (Producer) (BYU) (Entertainment Law & Background)


+ View All Representative Experience

Published Works and Presentations

  • Speaker (with the Hon. Attorney General of Vermont): Intellectual Property Issues and Patent Trolls – Conference of Western Attorneys General
  • Panelist: Are the Bridges to Commerce Safer? A Panel Discussion of Federal and State Anti-Troll Measures
  • Presenter: Patent Infringement Amendments – Utah Legislative Session HB117
  • Contributing Author: Intellectual Property Damages (Supplement)
  • Key Note Speaker Corporate Alliance: Negotiation - Creating Objective and Subjective Value
  • Presenter NowCFO: Negotiation Distributive and Integrative Bargaining
  • Author: Distinguishing Publishing from Producing in the Music Industry,
  • Author: Film Tax Incentives,
+ View All Published Works and Presentations

Professional Admissions, Associations, and Honors

State Bar of Utah

State Bar of Texas

Federal Circuit

Federal District of California

Federal District of Delaware

Federal District of New York

Federal District of Tennessee

Federal District of Texas

Federal District of Washington

Federal District of Utah

2016 Legal Elite

2015 Top 5% America's Most Honored Professionals

2014 Top 5% America's Most Honored Professionals

2014 Legal Elite: The State's Top Lawyers As Voted by Their Peers

2014 Intellectual Property Law Top Attorneys: The Mountain States Outstanding Young Lawyers

2013 Utah's Top Lawyers Intellectual Property Law

2010-12 Top Lawyers Named by Their Peers Utah Business


J. Reuben Clark School of Law, Brigham Young University / J.D.

Moot Court Board and Regional Traveling Team

Brigham Young University / B.A. (Major Philosophy, Pre-Med Chemistry emphasis, Minor Film & Media Studies)

Harvard Negotiation Masters Class

Harvard Mediating Disputes Course